Backlinks – What They Are and How to Get Them

In SEO, web development and programming

Backlinks are also referred to as inbound links; the key to improve a website’s position in the Search Engine Rankings. One way of getting at the top of popular search engines, like Google or Yahoo, is to pay lots of money for advertisement purposes. An alternate way is to have large amount of backlinks. Backlinks are simply links located on one website that links back to another website. If a highly rated website has got your link on its webpage, the greater chances of improving the rating/position of the linked website. If you get backlinks from high page ranked websites then your website’s position on the Search Engines can be greatly improved. The key here is to get backlinks from popular and highly page ranked websites.

The major problem or rather a common question is how to get quality backlinks to your website? For a webmaster, there are various ways of doing it. Some people prefer writing articles and the submitting their articles on blogs or forums or simply commenting on them and posting your website link at the end so that people may visit your website. Another way of creating backlinks is to submit your website to popular web directories like DMOZ or ‘Open Directory’; both of them are highly reputed as there is no automation in this directory; means that all websites are placed by human editors. The major issue for these directories is that it usually takes too long to get your website included in these directories.

One of the ways of creating backlinks is to use various Social Bookmarking websites available on the internet. Popular examples of Social Bookmarking websites are photobucket.com or dailymotion.com where people can make their own profiles and can upload photos or videos; Social Bookmarking websites are also referred as community websites. Social bookmarking websites allow the users to Bookmark their favourite websites on the site which can be tagged along with a very brief description of the website. This bookmark list can be made public so that everybody that is part of that Social Bookmarking site can see it and then visit it.

Internet technologies are evolving rapidly and continuously answering the questions that had been raised in the past. With the introduction of Web 2.0, obtaining backlinks has become far easier than it was in the past. Most websites today allow users to create their personal profiles. Most websites today include blogs or forums where registered users can make comments or include their own articles. Most of the time, the maker of the blog actively participate in the blog and make it look like a conversation. Using links in these blogs is a great way of creating backlinks that can improve a website Search Engine ranking.

Creating Backlinks is not a difficult task and it is a learning process for most of the webmasters as they keep on discovering new ways of creating backlinks and with the advent of Web 2.0, creating backlinks has become an enjoyable process and it helps in growing one’s own social network.